YouTube Health expands validation process for health information

October 27, 2022

GABRIEL PERNA 

As it attempts to combat health disinformation, YouTube is allowing certain healthcare professionals to apply for verification.

Starting Thursday, licensed healthcare providers such as doctors, nurses and mental health professionals can apply to make their channels eligible for YouTube’s health product features, which labels them as an authoritative source on a medical topic. It also will promote their videos at the top of someone’s search.

YouTube is expanding upon a program it rolled out last year with educational institutions, public health departments, hospitals and government entities. Organizations such as the Cleveland Clinic, Mayo Clinic and Mass Brigham General have labels on their YouTube videos that note they are accredited sources of health information.

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